The example: ARGENT, a boxing and strength gym in Dubai
ARGENT is a boxing and strength gym in Dubai we invented to show what we build for this trade — every page above works. Liquid chrome · molten metal, iridescent foil, one hard light.
What a gym website has to do
People do not join a gym from its website. They book one class, see whether they like the room and the coach, and join or never come back. A gym site that opens on a hero video and a “Join now” button is asking for the second decision before the first, and most visitors leave to think about it.
So a gym website has a few jobs: show the timetable as it really is, with the spaces left; make the first class free and easy to book; send the reminder that gets people through the door; introduce the coaches; and price the memberships against how often someone will actually train.
That is what we build for gyms, boxing clubs and boutique fitness studios. ARGENT, above, is the example: a Dubai boxing and strength gym whose timetable fills in real time, whose free class books in four fields and confirms on WhatsApp, and whose membership page recommends the plan for how often you will come.
64% of people choosing a gym want a free trial or day pass, and 47% read online reviews first.
Source: Chatmeter Gym Reputation Ranking, 2025 (n=1,059)The average member retention rate across fitness clubs is 66.4%: one member in three does not stay.
Source: Health & Fitness Association Benchmarking Report, 2025
- 01
A timetable with the spaces left
Every class this week with how many places remain, booked straight from the timetable, with a waitlist when a class is full.
- 02
The first class, free and fast
Class, time, name and phone number. Nothing else stands between a curious visitor and their first session.
- 03
Reminders that get people in
A confirmation now, a reminder the night before and two hours before, on the app people actually read. A booked class nobody remembers is a no-show.
- 04
Coaches people can choose
Every coach with what they teach, their certifications and their classes this week, so a nervous beginner can pick the right room.
- 05
Memberships priced for real use
Plans that reprice for monthly, quarterly or annual billing and show the cost per class for how often someone trains, so the right plan is obvious.
- 06
An intro offer with a deadline
Free first class, a short trial, and money off if they join within a week. The path from visit to member, laid out on one line.
The example, page by page
01Train
The gym as a brand, cast in liquid chrome, with each discipline opening to its classes.
02Timetable
The week’s timetable with live spaces; pick a class and book it, or join the waitlist when it is full.
03Coaches
Every coach with their certifications, what they teach, and their sessions this week.
04Membership
Plans that reprice as you change billing and how often you train, with the intro offer beneath.
05Free Class
A free class booked in four fields, with the WhatsApp confirmation and reminders previewed as you type.
Trials that become members
Built to turn a first visit into a trial, and a trial into a membership. Booking straight from the timetable replaces the message that used to sit unanswered, and the reminder is what gets people through the door.
How we build it
- Days 1–2
Your gym
Classes, coaches, prices, the intro offer and the booking rules: caps, waitlists and cancellation windows.
- Days 3–8
The pages
The look, the type and every page designed, with the timetable built to be read on a phone in the changing room.
- Days 9–12
Live
Timetable, booking, reminders and memberships connected to your gym software, tested, and launched.
What a gym website costs
$3,200–$4,400
9–12 days to live · fixed price, agreed before we start · branding included
What moves the price
- How many classes, coaches and locations
- Booking connected to your gym software
- Reminders by WhatsApp or text
- Memberships and online payments
After launch, hosting, uptime, security and monthly reporting run from $250 a month: a monthly retainer, never a contract term.
Questions we get asked
How much does a gym website cost?+
Ours run from $3,200 to $4,400, fixed and agreed before we start. The price moves with how many classes and coaches there are, how booking connects to your gym software, and whether memberships are paid online.
How long does it take?+
Nine to twelve days from the first call to live: two on your classes and rules, a week on the design, and the rest connecting the timetable and booking.
Will it work with the booking software we already use?+
Usually. We connect the timetable and booking to the system your front desk already runs on wherever it allows it, so the site and the desk see the same spaces. Where it does not, we keep the booking on the site and send it across.
Can we update the timetable and coach profiles ourselves?+
Classes come from your booking system, so the timetable updates itself. Coach profiles, prices and offers are yours to edit, without a developer.
Why lead with a free class instead of memberships?+
Because that is how people decide. A visitor who books one class has met a coach and seen the room; the membership page then answers a question they are already asking.
Is ARGENT a real gym?+
No. ARGENT is a boxing and strength gym in Dubai we invented to show what we build for gyms. Every page works as a design you can try; the timetable, the booking and the WhatsApp messages are what we connect to your gym at build.
