Halo came to us six weeks before the public launch of their titanium smart ring with a deck, a product, and no site. The brief was simple to say and hard to do: make the marketing page feel as considered as the hardware — restrained, precise, unmistakably premium — and make sure it could survive a launch-day traffic spike without breaking a sweat.
41,000+ waitlist signups in the first 72 hours post-launch, zero downtime, sub-1.1s mobile load throughout.
“We handed them a product that hadn’t shipped yet and asked for a site that felt like it had already won awards. That’s what came back.”