Kova runs a private, application-only performance coaching practice — high-touch, high-ticket, and deliberately hard to get into. Their old site was a generic fitness template that pulled in exactly the wrong kind of lead: casual browsers, not serious applicants. We rebuilt it as a filter, not a funnel.
Qualified applications up 3x in month one; average time-to-book fell from 9 days to under 48 hours.
“I stopped getting messages asking "so what is this, exactly." Everyone who applies now already knows what they’re signing up for.”